Products

MEET THE ITZY MINI PLUS™ The sister to our classic Itzy Mini™, the Itzy Mini Plus™ is a small backpack diaper bag with elevated features and fresh styles. This bag includes an updated front pocket we refer to as the “parent” pocket, complete with a key lanyard and interior pockets. The trim detailing inside was designed to match the Boss Plus™, making this a great addition to our diaper bag collection. The Itzy Mini Plus™ is ready for any and all adventures and can be easily repurposed as an everyday bag for you or your partner!

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sensation. Snuggle in close with the soft Sherpa on the Itzy Lovey™. Easily attach the Bitzy Busy Book™ to a car seat or stroller for adventures ahead! The textured pages with crinkle sounds are sure to delight!

Stylishly Organized! Staying organized has never been easier or more stylish! Our set of three packing cubes feature a mesh top panel, making contents easy to view, and dual zippers to allow for quick access to your goods. Cubes can be used together or individually, making them the ultimate organizers for traveling and life on the go!

These super soft bamboo muslin and double layered soft terry are perfect for keeping little ones dry and clean. Each burp cloth has a super cute pattern and is super absorbent. Front - 30% cotton and 70% bamboo muslin Back - 30% cotton and 70% rayon terry

Show your little one that home is where the heart is in this charming alphabet board book from Sandra Magsamen, USA Today bestselling author of Welcome Little One! There’s no place like home! In this heartwarming ABC adventure, babies and toddlers will explore how wonderful it is to be with those you love. Filled with Magsamen’s sweet illustrations and touching rhymes perfect for bedtime read alouds, ABCs of Home teaches important alphabet learning while inspiring kids ages 0-3 with themes of kindness, love, and togetherness. Because from A to Z, home is an amazing place to be! A wonderful gift for new parents, baby showers, birthdays, Easter baskets, holiday stocking stuffer, Valentine’s Day book, or for simply sharing a heartfelt moment with your little one! A is for All the love that we share. B is for Being there because we care. C is for Comforting each other when days are sad. D is for Dancing together when we feel glad!

There's no place like home! In this heartwarming ABC adventure, babies and toddlers will experience how wonderful it is to explore Tennessee, from Memphis to Bonnaroo. Filled with Magsamen's sweet illustrations and touching rhymes perfect for bedtime read alouds, ABCs of Tennessee teaches important alphabet learning while inspiring toddlers ages 0-3 with love for their home state and what makes it unique. Children and parents alike will be delighted to see their favorite landmarks and landscapes in a book that is not only educational but speaks to the heart. Because from A to Z, Tennessee is an amazing place to be!

A soft pastel Airplane hand crochet rattle that is cute and creative! Our airplane hand crochet rattle features a crochet technique that creates a bumpy texture that is perfect for little hands to grasp and hold while also helping to develop babies' sense of touch and feel. This airplane hand crochet rattle is handmade using natural fibers and eco-friendly dyes making a safe toy for babies, toddlers and children of all ages. This handmade airplane rattle is also perfect for clipping onto strollers, diaper bags or backpacks so your child can bring their best friend with them anywhere they go and also makes a great gift for baby showers. Measures 6 inches in size. Made with 100% cotton yarns and eco-friendly dyes. Tested 100% safe by U.S. Product Safety Commission Standards. 100% lovable and huggable! Machine washable, lay flat to dry. All details are sewn on instead of using small pieces. A perfect hand crochet rattle for babies and toddlers.

Magnolia Baby Amelia's Classics Bubble Dress your little girl in the charming simplicity of this bubble. Crafted from the most luxurious Pima Cotton, and inspired by lovely moments like a walk in the park or visiting family, this piece offers delightful comfort. Features: * 100% Pima Cotton: Ensures a gentle and comforting touch on your baby's delicate skin. * Pink Ribbon Print: Sweet pink ribbons adorn vertical lines across the entire garment. * Pink Picot Trim: Accents the neckline and short flutter sleeves. * Snap Closure: Allows for easy dressing and diaper changes. Benefits: * Easy Care: This bubble is machine washable. * Adds a Touch of Sweetness: The classic pink ribbon print and flutter sleeves. * Mix and Match: Coordinates with other items from the Amelia's Classics collection. Sweet and Simple Comfort: Add this charming ribbon bubble to your little girl's collection today!

Magnolia Baby Amelia's Classics Long Pajamas Drift into sweet dreams with this adorable long pajama set. Crafted from the most luxurious Pima Cotton, and inspired by cherished moments like a walk in the park or visiting loved ones, these pajamas bring a touch of classic sweetness to bedtime during cooler seasons. Features: * 100% Pima Cotton: Ensures a gentle feel against your child's delicate skin. * Pink Ribbon Print: Sweet pink ribbons adorn vertical lines across both. * Pink Picot Trim: Accents the long pajamas. * Comfortable Long Sleeve Top: Provides extra warmth on cooler evenings. Benefits: * Great Comfort: The premium Pima Cotton is soft and breathable, ideal for a cozy sleep. * Easy Care: These long pajamas are machine washable. * Perfect for Cooler Weather: The long sleeves and pants keep your little one warm. * Mix and Match: Coordinates with other items from the Amelia's Classics collection. Sweet and Simple Slumber: Add these sweet ribbon long pajamas to your little girl's sl

Shake, splash, and learn about ocean animals with this fun noisy bath toy book for babies! Baby will love this adorable bath toy book and will be laughing and playing in the tub while discovering animals in the ocean! Bright, humorous animal pictures appear on every vinyl page that is soft yet durable. A rattle embedded inside the book makes an amusing jingle that will evoke baby's laughter. Explore under the sea and find a crab, a starfish, a school of fish, an octopus, and a seahorse!Perfect for anyone looking for infant bath toys for children ages 0-2 who love the water and animals A waterproof and extremely durable book for fun in the bathtub and for a distraction during changing! A delightful gift for new parents and newborns at baby showers, birthdays, holidays, and beyond! What parents and grandparents are saying:6-month-old loves it! She can look at pictures, turn pages herself, rub it on her sore gums and on her forehead, shakes it because she likes the rattle. So many uses!

4-Inch Apple-Embroidered Bow (Pink, Light Blue, and Red) Celebrate creativity and charm with our delightful 4-inch Apple-Embroidered Bow! This whimsical accessory features a playful design showcasing three colorful apples—one pink, one light blue, and one red—embroidered with meticulous detail. Measuring 4 inches, it’s the perfect size for toddlers and young girls, making it ideal for playdates, school days, or simply adding a fun touch to everyday outfits. The secure alligator clip ensures it stays in place while your little one enjoys her adventures. Let her express her vibrant personality with this enchanting apple-embroidered bow, a perfect blend of style and sweetness!

Not only is our Everything Blanket incredibly soft, but it's also versatile. Uses include: swaddle blanket, play mat, car seat cover, nursing cover and toddler blanket. The possibilities are endless with this multi-functional essential. It is packaged in an beautiful box that makes it a delightful gift! Fabric: 95% Bamboo, 5% spandex Size: Extra roomy 46" x 46" size. Care: Machine wash cold with like colors. Tumble dry on low, if needed.